HenRich and BovineRich were conceived as specialized nutrition solutions for poultry and cattle, designed to support healthier livestock and improve farm productivity. The goal was to create a clear and scalable brand system that could communicate strength, nourishment, and reliability across different animal nutrition categories. Cozant partnered with the team to shape the brand from the ground up—developing the naming architecture, visual identity, packaging system, and digital presence to ensure the brand could resonate with farmers, distributors, and industry stakeholders alike.